jakob& josef.

brand

fabrica

relevance engineers

relevance engineers

Most brands fight for attention. Few become essential. We don't create another brand. We engineer brand relevance with AI. For Food & Lifestyle brands.

© 2025 Jakob& Josef.

Relevance Engineer

at Jakob& Josef.®

David

Relevance Engineer

at Jakob& Josef.®

David

brand

fabrica

relevance engineers

Most brands fight for attention. Few become essential. We don't create another brand. We engineer brand relevance with AI. For Food & Lifestyle brands.

© 2025 Jakob& Josef.

Relevance Engineer

at Jakob& Josef.®

David

Welcome Here.

Welcome Here.

Welcome Here.

Most AI models generate words.
Ours generates human understanding.

Most AI models generate words.
Ours generates human understanding.

Your digital journey begins with a conversation. Let's talk today.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

Your digital journey begins with a conversation. Let's talk today.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

Your digital journey begins with a conversation. Let's talk today.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

Introducing Brand Relevance Engineering. Powered by Emotional Mining AI. Using our proprietary Emotional Mining AI, we uncover the deep emotional triggers behind real consumer decisions. Then, we turn those insights into sharp strategy and unforgettable brand communication.

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01

AI meets Consumer Science

Brand Relevance Engineering combines 21 modules of deep behavioral science with AI precision. It’s how we build brands people truly care about.

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01

AI meets Consumer Science

Brand Relevance Engineering combines 21 modules of deep behavioral science with AI precision. It’s how we build brands people truly care about.

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01

AI meets Consumer Science

Brand Relevance Engineering combines 21 modules of deep behavioral science with AI precision. It’s how we build brands people truly care about.

0%

02

Upgraded Intelligence

We retrain GenAI models like Llama3 to decode real human jobs—emotional, social, and functional. The output? Strategic clarity behind every buying decision.

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02

Upgraded Intelligence

We retrain GenAI models like Llama3 to decode real human jobs—emotional, social, and functional. The output? Strategic clarity behind every buying decision.

0%

02

Upgraded Intelligence

We retrain GenAI models like Llama3 to decode real human jobs—emotional, social, and functional. The output? Strategic clarity behind every buying decision.

(27)

Projects.

©2025

©2025

Explore our collection of selected brand strategies that made our customers unshakably relevant.

(27)

Projects.

©2025

Explore our collection of selected brand strategies that made our customers unshakably relevant.

Brand Relevance

Brand Relevance

Brand Relevance

Relevance gets you chosen. Resonance makes you irreplaceable.

Relevance gets you chosen. Resonance makes you irreplaceable.

It’s one thing to be relevant. Another to be remembered. We support you in become the 1 out of 10 brands - alive in hearts, habits, and conversations.

What we do

What we do

What we do

What others can't.

What others can't.

(4)

(4)

(4)

Dein Spiegelbild

Welche Inhalte kommen überhaupt an? Welche Erwartungen haben deine Kund:innen? Wie konsistent ist deine Markenstimme?

Kategorien

Markenbild

Produktbild

Emotionale Schlüsselbegriffe

Wünsche & Bedürfnisse

Markenstimme

Dein Spiegelbild

Dein Wirkungsgrad

Messung in 6 Kategorien mit Bewertung & Benchmarking. Zeigt dir konkrete Stärken & Schwächen, sowie Handlungsbedarf.

Kategorien

Markenhygiene

Markenintention

Relevanz

Resonanz

Überzeugungskraft

Erzählkunst

Dein Wirkungsgrad

Dein Potential

Spotlight bewertet nicht nur den Wirkungsgrad deiner Inhalte, und gibt dir Empfehlungen, wie du in unterschiedlichen Kategorien und verschiedenen Kriterien noch besser werden kannst.

Kategorien

Dein Pitch

Deine Geschichte

Deine Landingpage

Deine Märkte

Dein Potential

Dein Spiegelbild

Welche Inhalte kommen überhaupt an? Welche Erwartungen haben deine Kund:innen? Wie konsistent ist deine Markenstimme?

Kategorien

Markenbild

Produktbild

Emotionale Schlüsselbegriffe

Wünsche & Bedürfnisse

Markenstimme

Dein Spiegelbild

Dein Wirkungsgrad

Messung in 6 Kategorien mit Bewertung & Benchmarking. Zeigt dir konkrete Stärken & Schwächen, sowie Handlungsbedarf.

Kategorien

Markenhygiene

Markenintention

Relevanz

Resonanz

Überzeugungskraft

Erzählkunst

Dein Wirkungsgrad

Dein Potential

Spotlight bewertet nicht nur den Wirkungsgrad deiner Inhalte, und gibt dir Empfehlungen, wie du in unterschiedlichen Kategorien und verschiedenen Kriterien noch besser werden kannst.

Kategorien

Dein Pitch

Deine Geschichte

Deine Landingpage

Deine Märkte

Dein Potential

Dein Spiegelbild

Welche Inhalte kommen überhaupt an? Welche Erwartungen haben deine Kund:innen? Wie konsistent ist deine Markenstimme?

Kategorien

Markenbild

Produktbild

Emotionale Schlüsselbegriffe

Wünsche & Bedürfnisse

Markenstimme

Dein Spiegelbild

Dein Wirkungsgrad

Messung in 6 Kategorien mit Bewertung & Benchmarking. Zeigt dir konkrete Stärken & Schwächen, sowie Handlungsbedarf.

Kategorien

Markenhygiene

Markenintention

Relevanz

Resonanz

Überzeugungskraft

Erzählkunst

Dein Wirkungsgrad

Dein Potential

Spotlight bewertet nicht nur den Wirkungsgrad deiner Inhalte, und gibt dir Empfehlungen, wie du in unterschiedlichen Kategorien und verschiedenen Kriterien noch besser werden kannst.

Kategorien

Dein Pitch

Deine Geschichte

Deine Landingpage

Deine Märkte

Dein Potential

Dark gradiend background
Dark gradiend background
Dark gradiend background

About us

About us

About us

jakob& josef.

jakob& josef.

jakob& josef.

How we turn emotional truth
into brand traction.

How we turn emotional truth into brand traction.

Strategy is only half the journey. Here’s how we bring ideas to life. With speed, empathy, and creative precision.

Human First

Team members in an office setting having a discussion, representing clear communication throughout the project process.

We partner like co-creators, not consultants. Building with your team in agile loops that blend emotional insight with creative decision-making.

Human First

Team members in an office setting having a discussion, representing clear communication throughout the project process.

We partner like co-creators, not consultants. Building with your team in agile loops that blend emotional insight with creative decision-making.

Human First

Team members in an office setting having a discussion, representing clear communication throughout the project process.

We partner like co-creators, not consultants. Building with your team in agile loops that blend emotional insight with creative decision-making.

Emotion Powered

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Every idea we launch starts with mapped emotional triggers, not marketing trends. This is how we create relevance that cuts deep.

Emotion Powered

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Every idea we launch starts with mapped emotional triggers, not marketing trends. This is how we create relevance that cuts deep.

Emotion Powered

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Every idea we launch starts with mapped emotional triggers, not marketing trends. This is how we create relevance that cuts deep.

Rapid Integration

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

From Emotional Mining to launch concepts in weeks - not quarters. Our sprint-driven model keeps strategy fluid and execution sharp.

Rapid Integration

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

From Emotional Mining to launch concepts in weeks - not quarters. Our sprint-driven model keeps strategy fluid and execution sharp.

Rapid Integration

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

From Emotional Mining to launch concepts in weeks - not quarters. Our sprint-driven model keeps strategy fluid and execution sharp.

Simple pricing

Simple pricing

Simple pricing

Pricing.

Relevance Audit

Relevance Engineering

Brand Relevance Campaigns

Brand Resonance Sparring

Not a retainer. A relationship.

This is where we stay in the ring with you - refining your voice, tracking emotional signals, and making sure your brand still feels like something a year from now.

From €3.000

per month

Live Brand Calibration

Creative Checks

Audience Shift Radar

Strategic check-ins & messaging adjustments

Delivery Time

Ongoing

Relevance Audit

Relevance Engineering

Brand Relevance Campaigns

Brand Resonance Sparring

Born from the frustration of surface-level branding.

We support you with clarity about your brands Status Quo.

Free

/audit

Feedback

Fields of Resonance

15 Minutes Consulting

Delivery time

1 week

Relevance Audit

Relevance Engineering

Brand Relevance Campaigns

Brand Resonance Sparring

Born from the frustration of surface-level branding.

We support you with clarity about your brands Status Quo.

Free

/audit

Feedback

Fields of Resonance

15 Minutes Consulting

Delivery time

1 week

Dark gradiend background
Dark gradiend background
Dark gradiend background

jakob& josef.

jakob& josef.

jakob& josef.

The engineers behind Jakob& Josef.

The engineers behind Jakob& Josef.

Be part of our mission

If you’re ready to partner and collaborate, we’d love to hear from you.

We believe great work comes from collaboration. That’s why we work closely with each other to ensure every project meets your goals and exceeds expectations.

Managing Director

at Jakob& Josef.

David

Blends aesthetics with functionality to create designs that not only look great but drive results.

Managing Director

at Jakob& Josef.

David

Blends aesthetics with functionality to create designs that not only look great but drive results.

Managing Director

at Jakob& Josef.

David

Blends aesthetics with functionality to create designs that not only look great but drive results.

Head of AI

at Jakob& Josef.

Stefan

Transforms ideas into seamless, high-performing websites with clean code and attention to detail.

Head of AI

at Jakob& Josef.

Stefan

Transforms ideas into seamless, high-performing websites with clean code and attention to detail.

Head of AI

at Jakob& Josef.

Stefan

Transforms ideas into seamless, high-performing websites with clean code and attention to detail.

DOP

at Jakob& Josef.®

Robin

Crafts compelling narratives that connect with audiences and strengthen brand identity.

DOP

at Jakob& Josef.®

Robin

Crafts compelling narratives that connect with audiences and strengthen brand identity.

DOP

at Jakob& Josef.®

Robin

Crafts compelling narratives that connect with audiences and strengthen brand identity.

Relevance Engineer

at Jakob& Josef.®

Julia

Keeps everything on track, ensuring smooth collaboration and timely delivery.

Relevance Engineer

at Jakob& Josef.®

Julia

Keeps everything on track, ensuring smooth collaboration and timely delivery.

Relevance Engineer

at Jakob& Josef.®

Julia

Keeps everything on track, ensuring smooth collaboration and timely delivery.

AYNTK.

AYNTK.

Got questions? We’ve got answers. Here’s all you need to know about working with us.

What is Brand Relevance Engineering?
icon

Brand Relevance Engineering is a structured approach to developing brands that maintain long-term significance in their market. It combines AI-driven analysis, strategic positioning, and market insights to establish and sustain a brand’s relevance.

What is the difference between Relevance and Resonance?
icon

What is the difference between Brand Relevance and Brand Resonance? Brand Relevance refers to whether a brand is perceived as necessary and valuable in its market. Brand Resonance refers to the level of emotional connection and loyalty the brand builds with its audience.

Do you also handle marketing execution?
icon

Jakob & Josef specializes in Brand Strategy & Positioning. While marketing execution is not part of the service offering, strategic guidance is provided to ensure consistency between branding and marketing efforts.

What happens during the brand relevance engineering?
icon

The Brand Relevance Sprint is a 6-8 week structured process designed to refine a brand’s positioning. It includes: Defining market positioning based on AI-driven insights. Applying Emotional Mining AI to analyze consumer motivations. Developing a messaging framework for brand communication. Providing a strategic execution plan to support implementation. This sprint is designed for companies looking to refine their brand strategy within a short timeframe.

What is the ROI of Brand Relevance Engineering?
icon

The return on investment (ROI) depends on how effectively the brand strategy translates into business growth. Jakob & Josef’s approach is designed to generate measurable value through: Increased customer retention – Stronger emotional connection leads to higher lifetime value (LTV). Higher conversion rates – Clearer messaging and positioning reduce customer hesitation. Market differentiation – Making the brand a category leader rather than a competitor. Stronger pricing power – Relevant brands command higher perceived value and can sustain premium pricing. ROI is determined by long-term brand equity growth, sustained market positioning, and competitive resilience.

Why shouldn't I just continue doing what I'm doing?
icon

If a brand is already consistently growing, maintaining market leadership, and securing long-term engagement, then major changes may not be necessary. However, many companies experience: Declining engagement – The brand no longer connects with its target audience. Market stagnation – Growth has plateaued, and competitors are gaining ground. Brand fatigue – Messaging and positioning no longer differentiate from others in the industry. Unclear future direction – The brand lacks a structured strategy to sustain relevance. If market perception, customer engagement, or brand differentiation is at risk, continuing the same approach may lead to diminishing returns over time. Jakob & Josef provides data-driven insights to determine whether brand evolution is necessary.

What is Emotional Mining?
icon

Emotional Mining is Jakob & Josef’s AI-driven methodology designed to uncover the deep emotional triggers that influence customer decisions. Unlike traditional market research, which focuses on surface-level preferences, Emotional Mining identifies: Subconscious motivations – What truly drives a customer to choose one brand over another. Emotional response patterns – How consumers feel about a brand, beyond rational decision-making. Brand storytelling opportunities – How to position a brand in a way that resonates on a deeper level. By leveraging AI and data analysis, Emotional Mining enables precision-driven brand strategies that create long-term emotional connections.

What is Brand Relevance Engineering?
icon

Brand Relevance Engineering is a structured approach to developing brands that maintain long-term significance in their market. It combines AI-driven analysis, strategic positioning, and market insights to establish and sustain a brand’s relevance.

What is the difference between Relevance and Resonance?
icon

What is the difference between Brand Relevance and Brand Resonance? Brand Relevance refers to whether a brand is perceived as necessary and valuable in its market. Brand Resonance refers to the level of emotional connection and loyalty the brand builds with its audience.

Do you also handle marketing execution?
icon

Jakob & Josef specializes in Brand Strategy & Positioning. While marketing execution is not part of the service offering, strategic guidance is provided to ensure consistency between branding and marketing efforts.

What happens during the brand relevance engineering?
icon

The Brand Relevance Sprint is a 6-8 week structured process designed to refine a brand’s positioning. It includes: Defining market positioning based on AI-driven insights. Applying Emotional Mining AI to analyze consumer motivations. Developing a messaging framework for brand communication. Providing a strategic execution plan to support implementation. This sprint is designed for companies looking to refine their brand strategy within a short timeframe.

What is the ROI of Brand Relevance Engineering?
icon

The return on investment (ROI) depends on how effectively the brand strategy translates into business growth. Jakob & Josef’s approach is designed to generate measurable value through: Increased customer retention – Stronger emotional connection leads to higher lifetime value (LTV). Higher conversion rates – Clearer messaging and positioning reduce customer hesitation. Market differentiation – Making the brand a category leader rather than a competitor. Stronger pricing power – Relevant brands command higher perceived value and can sustain premium pricing. ROI is determined by long-term brand equity growth, sustained market positioning, and competitive resilience.

Why shouldn't I just continue doing what I'm doing?
icon

If a brand is already consistently growing, maintaining market leadership, and securing long-term engagement, then major changes may not be necessary. However, many companies experience: Declining engagement – The brand no longer connects with its target audience. Market stagnation – Growth has plateaued, and competitors are gaining ground. Brand fatigue – Messaging and positioning no longer differentiate from others in the industry. Unclear future direction – The brand lacks a structured strategy to sustain relevance. If market perception, customer engagement, or brand differentiation is at risk, continuing the same approach may lead to diminishing returns over time. Jakob & Josef provides data-driven insights to determine whether brand evolution is necessary.

What is Emotional Mining?
icon

Emotional Mining is Jakob & Josef’s AI-driven methodology designed to uncover the deep emotional triggers that influence customer decisions. Unlike traditional market research, which focuses on surface-level preferences, Emotional Mining identifies: Subconscious motivations – What truly drives a customer to choose one brand over another. Emotional response patterns – How consumers feel about a brand, beyond rational decision-making. Brand storytelling opportunities – How to position a brand in a way that resonates on a deeper level. By leveraging AI and data analysis, Emotional Mining enables precision-driven brand strategies that create long-term emotional connections.

What is Brand Relevance Engineering?
icon

Brand Relevance Engineering is a structured approach to developing brands that maintain long-term significance in their market. It combines AI-driven analysis, strategic positioning, and market insights to establish and sustain a brand’s relevance.

What is the difference between Relevance and Resonance?
icon

What is the difference between Brand Relevance and Brand Resonance? Brand Relevance refers to whether a brand is perceived as necessary and valuable in its market. Brand Resonance refers to the level of emotional connection and loyalty the brand builds with its audience.

Do you also handle marketing execution?
icon

Jakob & Josef specializes in Brand Strategy & Positioning. While marketing execution is not part of the service offering, strategic guidance is provided to ensure consistency between branding and marketing efforts.

What happens during the brand relevance engineering?
icon

The Brand Relevance Sprint is a 6-8 week structured process designed to refine a brand’s positioning. It includes: Defining market positioning based on AI-driven insights. Applying Emotional Mining AI to analyze consumer motivations. Developing a messaging framework for brand communication. Providing a strategic execution plan to support implementation. This sprint is designed for companies looking to refine their brand strategy within a short timeframe.

What is the ROI of Brand Relevance Engineering?
icon

The return on investment (ROI) depends on how effectively the brand strategy translates into business growth. Jakob & Josef’s approach is designed to generate measurable value through: Increased customer retention – Stronger emotional connection leads to higher lifetime value (LTV). Higher conversion rates – Clearer messaging and positioning reduce customer hesitation. Market differentiation – Making the brand a category leader rather than a competitor. Stronger pricing power – Relevant brands command higher perceived value and can sustain premium pricing. ROI is determined by long-term brand equity growth, sustained market positioning, and competitive resilience.

Why shouldn't I just continue doing what I'm doing?
icon

If a brand is already consistently growing, maintaining market leadership, and securing long-term engagement, then major changes may not be necessary. However, many companies experience: Declining engagement – The brand no longer connects with its target audience. Market stagnation – Growth has plateaued, and competitors are gaining ground. Brand fatigue – Messaging and positioning no longer differentiate from others in the industry. Unclear future direction – The brand lacks a structured strategy to sustain relevance. If market perception, customer engagement, or brand differentiation is at risk, continuing the same approach may lead to diminishing returns over time. Jakob & Josef provides data-driven insights to determine whether brand evolution is necessary.

What is Emotional Mining?
icon

Emotional Mining is Jakob & Josef’s AI-driven methodology designed to uncover the deep emotional triggers that influence customer decisions. Unlike traditional market research, which focuses on surface-level preferences, Emotional Mining identifies: Subconscious motivations – What truly drives a customer to choose one brand over another. Emotional response patterns – How consumers feel about a brand, beyond rational decision-making. Brand storytelling opportunities – How to position a brand in a way that resonates on a deeper level. By leveraging AI and data analysis, Emotional Mining enables precision-driven brand strategies that create long-term emotional connections.

jakob& josef.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Jakob& Josef.

Let’s talk.

Tell us about your brand. We'll support you becoming irreplaceable.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Relevance Engineer

at Jakob& Josef.®

David Krusche

jakob& josef.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your brand. We'll support you becoming irreplaceable.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Relevance Engineer

at Jakob& Josef.®

David Krusche

jakob& josef.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Jakob& Josef.

Let’s talk.

Tell us about your brand. We'll support you becoming irreplaceable.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Relevance Engineer

at Jakob& Josef.®

David Krusche

Whether you're rethinking your positioning, launching something new, or realigning with your audience, we’re here to help.

Whether you're rethinking your positioning, launching something new, or realigning with your audience, we’re here to help.

David Krusche

Managing Director & Relevance Engineer

David Krusche

Managing Director & Relevance Engineer

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© 2025 Jakob& Josef. All rights reserved.